Without digital advertising, 90% of the web wouldn’t be able to exist. (Ok, maybe 90% is an exaggeration, but you get the point.) Digital...

A Native Advertising Primer Much like product placements (embedded marketing), native advertising is meant to mimic the form and function of the publisher’s environment. The...

It is safe to say that Korean mobile market is dominated by a handful of key players. Among them, Kakao and Naver are the...