MARKETING

MARKETING

MARKETING

By Alon Landau As a publisher or platform you know the importance of ad technologies and how they help your business. You know that the way...

In the programmatic era, there are no more limitations for publishers on serving video ads. Publishers without video content can still serve video ads...

MAX Summit 2017 was held few weeks ago on 23rd of June at Nonhyeon-dong, Seoul. MAX Summit is the largest B2B conference in mobile...

Without digital advertising, 90% of the web wouldn’t be able to exist. (Ok, maybe 90% is an exaggeration, but you get the point.) Digital...

A Native Advertising Primer Much like product placements (embedded marketing), native advertising is meant to mimic the form and function of the publisher’s environment. The...

It is safe to say that Korean mobile market is dominated by a handful of key players. Among them, Kakao and Naver are the...