HBO app soars in number of users as Game of Thrones goes...

HBO app soars in number of users as Game of Thrones goes on the air for the last time.

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by App Ape LAB

 

Game of Thrones (GOT) has without a doubt captured the heart of movie and drama lovers and is arguably the most popular show on TV. The last season premiered on 14th of April was able to sit a record of 17.4 million viewers down and brought a milestone of “largest night of streaming activity ever for HBO”(CNN)

As shown in the image below, the app, after having a substantial user growth, reached an overall ranking of 4 (in grossing apps category) on 28th of April which is just a day before the TV show’s third episode. HBO app has also been the top grossing application in entertainment category since October 2018.

 

Grossing Apps Store Ranking (Android)

 

 

According to App Ape data, the number of daily active users (DAU) also jumped up more than 300% on 14th when the season finale premiered and continued to increase till the next day where it recorded a whooping (estimated) growth of 670%. The app also saw a dramatic bump in daily active users on April 28th and May 5th when episode 2 and 3 were on the air.

 

HBO DAU Data (Android)

 

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