MARKETING
Largest Mobile Lockscreen Platform Buzzvil partners with Japan’s JR-East
World’s first and largest mobile lockscreen media platform provider Buzzvil has partnered with East Japan Railway Company to launch "Tamaru Screen x JRE POINT"
This...
Is Buzzvil’s Mobile Lockscreen Ads Worth it?
Mary Meeker’s 2018 internet trends report shows that U.S. adults spent 5.9 hours per day on the digital media in 2017, up from 5.6...
How cryptocurrency is changing financing and monetization of mobile apps
By AppLovin, Yolanda Jin
How cryptocurrency is changing financing and monetization of mobile apps
App developers and marketers are somewhat conditioned to think of financing their...
The Evolution of Ad Technology Explained
By Alon Landau
As a publisher or platform you know the importance of ad technologies and how they help your business. You know that the way...
The Pros & Cons of Outstream Video Ads for Publishers
In the programmatic era, there are no more limitations for publishers on serving video ads. Publishers without video content can still serve video ads...
[MAX Summit 2017] TV/PC Marketing Goes and Now is the Time for ‘Ad-tech’, Mobile...
MAX Summit 2017 was held few weeks ago on 23rd of June at Nonhyeon-dong, Seoul. MAX Summit is the largest B2B conference in mobile...
The Influence of Digital Advertising on Our Lives
Without digital advertising, 90% of the web wouldn’t be able to exist. (Ok, maybe 90% is an exaggeration, but you get the point.) Digital...
A Critical Look at the Ethics, Technology and Security of Native Ads
A Native Advertising Primer
Much like product placements (embedded marketing), native advertising is meant to mimic the form and function of the publisher’s environment. The...
