Tag: Line
Appier Brings AI-driven Insights to LINE with Aixon Integration
Appier, a leading artificial intelligence (AI) company, announced today that Aixon, its AI-powered data intelligence solution, is now fully integrated with one of the...
[KM REPORT_APR] Mobile marketing going through another seismic shift
KM Report is a monthly trends report that spotlights Korea and Global mobile market issues.
[資訊圖表] LINE旗下’Brown’和Kakao旗下‘Ryan’是否双胞胎？
Kakao推出了一個新的表情符號,叫做’RYAN’. 小編首次看到這個RYAN, 就認為是個熊, 而Kakao表示: “我們推出的新表情符號’RYAN’是沒有鬣毛的一只雄獅子”. 不管Kakao怎麼說,大家都能看得出來,這個RYAN,其實長得很相似於LINE的BROWN.
在韓已占絕對優勢的Kakao, 為何陸續推出表情符號?
小編認為Kakao逐漸重視表情符號的原因可有兩個:
一個是雖然在韓國聊天工具市場上Kakao已占絕對優勢,而包括海外市場, LINE的MAU以及銷售額都是大於Kakao. 小便認為Kakao通過表情符號,不僅可以吸引更多用戶,而且提高用戶留存率, 加之上可以擴大聊天工具市場分額.
另外一個是韓國表情符號自體市場快速增長, Kakao不能錯過這個好機會. 韓國線上表情符號市場已達1,000億韓元的規模, 如果包括關聯產品, 其市場規模約達5,000億韓元的規模了.
為了讀者輕易理解, 具體事項以下面圖片來解釋.
Differentiated Global Strategy Between KakaoTalk and Line, Viewed Through Facebook
Number of ‘Likes’ on KakaoTalk and Line’s global main Facebook pageKorean users of KakaoTalk are at 38 million and the MAU are at 38...
Japanese Social Media Trend in 2015
by App Ape
This article from App Ape Lab. If you want to read original article, please check below the URL. (Original Article: http://lab.appa.pe/2015-08/sns-active-2015.html)
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